Benefits
Showroom Insider Magazine, the country’s only full-color custom magazine,
is sweeping the nation because of its unique branding ability, exclusivity and affordability. Showroom Insider Magazine brings an element of prestige to your image by allowing you to have your own custom magazine that is exclusive to your area of dominant influence (ADI.) Best of all, unlike newspaper ads that group you with other dealers’ ads causing your message to be diluted, there is no competition with Showroom Insider Magazine. Your custom magazine is dedicated 100% to your dealership, featuring:
- All departments of Your Dealership including New Car Sales, Pre-Owned Sales, Parts & Service, Internet and Finance
- Editorials such as a Bio on the Dealer and/or Salesperson of the Month
- Articles of Featured New & Used Cars
- Consumer Tips Articles
Distribution
Showroom Insider Magazine is one of the only approved automotive publications to be displayed with The Trader publications. We are contracted with thousands of national distribution locations to display Showroom Insider Magazine. Several factors, including the size of your region, number and location of stores and demographics are used when determining the method of distribution of your custom magazine which is achieved solely or in a combination of three ways:
- Direct mail to your database or other mailing lists
- Racks in super markets and convenient store
- Insertion into local newspapers
- Racks in your own showroom, service department and waiting rooms
Affordability
Showroom Insider Magazine is the most cost effective option to increase your market share. For about the same cost of placing a one time ad in the newspaper you can have a whole month of advertising with full-color magazine customized and published exclusively for your dealership. Pricing is based on the following:
- Number of owned franchises and dealerships,
- The degree of exclusivity (based on ADI)
- The size of your city
- The number of pages of your magazine
- Paper quality
Results
Dealers across the country are benefiting from Showroom Insider Magazine, attesting to phenomenal results. Here’s what some of them are saying:
“Showroom Insider has proven to be the most cost effective advertising tool we have. Customers come in with the book inquiring about a certain vehicle. There’s no price shopping to deal with.” Louisiana Dealer
“The newspaper wasn’t cutting it anymore, so I tried Showroom Insider, which helped us get back our market share. The best part - no matter what page in the Magazine the customer is on, they are looking at one of my cars.” Texas Dealer
“I can credit Showroom Insider Magazine alone for an average of 45 sales per month.”
Small Town Texas Dealer
You, too, can get results with Showroom Insider Magazine but only while it’s still available in your area.
